
2019 National Home Care Cooperative Conference
Home Care worker cooperative members and developers from across the country gathered on November 19-22 in Dulles, VA at the fourth Annual National Home Care Cooperative Conference. The conference was organized by the Cooperative Development Foundation and hosted at the headquarters of the National Rural Utilities Cooperative Finance Corporation.
Highlights of the conference included:
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Two specialized pre-conference programs:
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Training for cooperative managers and board members on how to improve board and management relations, led by Deborah Craig, Cooperative Development Specialist, Northwest Cooperative Development Center
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An interactive discussion of strategies to improve start-up success and scale development.
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Policy advocacy training for co-ops and developers
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Marketing basics and breakouts
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Recruitment tips
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Methods for building a healthy member culture
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Member newsletter toolkit
MEETING DOCUMENTS
PRE-CONFERENCE PROGRAMS:
Developer Track:
Strategies for Developing and Scaling Home Care Co-ops
Accelerating Start-ups
Presented By: Margaret Lund, Principal, Co-Opera Co.
Incubating Home Care Cooperative Development
Presented By: Diane Gasaway, Executive Director, Northwest
Cooperative Development Center; Jamie Doung, Cooperative
Specialist, California Center for Cooperative Development; Maria
Jimenez, Cooperative Facilitator, California Center for Cooperative
Development
Session handout: Build and Recruit Cooperative Development Model
Working With Partners
Presented By: Margaret Bau, Cooperative Development Specialist,
USDA
Rapid Scale Through Conversions and Acquisitions
Presented By: David Hammer, Executive Director, The ICA Group
Co-op Track:
Enhancing Board/Management Relations
Presented By: Deborah Craig, Cooperative Development Specialist, Northwest Cooperative Development Center
Afternoon Session:
Policy Advocacy Training for Co-ops and Developers
Influencers on Co-op Policy
Presented By: Tim Palmer, Consultant
Home Care Legislative Agenda
Presented By: Allison Cook, New York Policy Manager, PHI; Terrell
Cannon, Director of Training and Workforce, Home Care Associates
Making Your Voice Heard
Presented By: Yvette Beaty, Home Care Associates; Rebecca
Koehler, Board Chair, Cooperative Care
Talking to Your Legislators
Kate LaTour, Government Relations Manager, NCBA CLUSA
Crafting Your Message
THURSDAY, NOVEMBER 21, 2019
Quantifying the "Co-op Difference" in Home Care: 2019 Home Care Benchmarking Survey Results
Presented By: Katrina Kazda, Program Director, The ICA Group
Magnetic Recruitment: Stop Chasing and Start Attracting Caregivers in 3 Easy Steps
Presented By: Leigh Davis, Principal, Davis & Delany
Training Members and Community Ambassadors
Presented By: Linda DeJesus, Community Engagement Coordinator, Home Care Associates and Juan Carlos Lopez, Executive Associate, Home Care Associates
Marketing Basics: Making the Co-op Value Proposition Work for You
Presented by: Jannae Knospe and Arianne Graham, Co-Founders, Samara Collective
Session handout: The Four Basic Design Principles
Marketing They Can Feel: The Power of Storytelling to Stand Out, Build Trust, and Get More Clients
Presented By: Shavon Prophet, Outreach Manager, The ICA Group
Track 1 - Taking Action: Interactive Marketing Plan Workshop
Presented by: Jannae Knospe and Arianne Graham, Co-Founders, Samara Collective
Track 2 - Brand Story Bootcamp
Presented By: Shavon Prophet, Outreach Manager, The ICA Group
Session handout: Marketing Workshop
Understanding Medicaid Home Care
Presented By: Stephen Campbell, Director of Policy, PHI
Key Financial and Operational Considerations
Presented By: Nic Miragliuolo, Senior Business Consultant, The ICA Group
FRIDAY, NOVEMBER 22, 2019
From Field Worker to Business Owner: Empowering Caregivers to Lead
Presented By: Nora Edge, Administrator, Capital Homecare Cooperative
Successfully Navigating Leadership Transitions: An Interview with Karen Kulp and Tatia Cooper
Facilitated By: David Hammer, The ICA Group
Tatia Cooper, President & CEO, Home Care Associates of Philadelphia; Karen Kulp, Former President & CEO, Home Care Associates of Philadelphia
Track 1 - Building Member Culture Through Events & Celebration
Presented By: Denise Hernandez, Director of Operations, Cooperative Home Care Associates & Juan Carlos Lopez, Executive Assistant, Cooperative Home Care Associates
Track 2 - Member Communications: The Co-op Newsletter
Presented By: Mary Byrne, Communications Consultant
Additional resources from this presentation may be found under
"Resources" on the Home Care tab
Track 1 - Member Orientation: The Front Line in Member Engagement
Presented By: Debra Schultz, Financial Administrator/Board, Cooperative Care
Track 2 - Metrics Dashboards for Board and Member Engagement
Presented By: Margaret Lund, Principal, Co-Opera Co.
CONFERENCE VIDEOS
Policy Advocacy Training for Co-ops and Developers
From Field Worker to Business Owner: Empowering Caregivers to Lead
Successfully Navigating Leadership Transitions: An Interview with Karen Kulp and Tatia Cooper
Building Member Culture Through Events & Celebration
Member Communications: The Co-op Newsletter
Member Orientation: The Front Line in Member Engagement
Quantifying the "Co-op Difference" in Home Care: 2019 Home Care Benchmarking Survey Results
Magnetic Recruitment: Stop Chasing and Start Attracting Caregivers in 3 Easy Steps
Training Members and Community Ambassadors
Marketing Basics: Making the Co-op Value Proposition Work for You
Marketing They Can Feel: The Power of Storytelling to Stand Out, Build Trust, and Get More Clients
Understanding Medicaid Home Care