10. Tax deductions are that much more gratifying when they directly affect those in need.
9. Everyone needs heroes to look up to. We have 135 (and counting).
8. Taking a risk and starting a cooperative business is noble and deserves everyone’s support.
7. We don’t give people a fish; we teach people to fish together and sell their fish together for the benefit of all.
6. Affordable senior and student housing doesn’t happen on its own.
5. Effective, low-overhead charities are simply not that easy to come by.
4. Some help rural America, some help urban America. Some help the young, some help the elderly. We do both.
3. Holiday shopping feels even better when you are helping grow a new industry sector.
2. Organic food just tastes better.
1. Helping people take the solution to their problem into their own hands. What could be more American than that?

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